These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users. In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that […]
Month: July 2021
School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector. As spring has truly sprung and summer is just around the corner here in the US, many travel brands will be upping their game to capture […]
Search Console changed how you debug some AMP URLs Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, with […]
WhatsApp is bringing an oft-requested feature in a new beta: Multi-device support. While WhatsApp has supported desktop and web-based communication for some time, these methods require a person’s phone to be active and powered on in order to send and receive messages. WhatsApp is now adding the ability to have multiple devices in use…even when […]
First Yandex, and now Bing has beaten Google to offer Bitcoin conversion prices. Bing has announced that people can find the current rates by doing a search on Bing. Bing shared the news in a blog post today. It can be triggered in various ways, such as asking “one dollar in bitcoin,” which yielded this […]
Google made changes to how to debug some AMP URLs within Search Console. Now when you are debugging some of your AMP pages within Google Search Console’s page experience report, Google will link you over to the AMP page experience guide for deeper analysis. The company announced “today, we are excited to share that starting today Search Console […]
You may have caught this in Danny Sullivan’s liveblogging of Ev William’s keynote at SXSW today, but just in case … Twitter has introduced a new platform called @anywhere that will allow web sites to integrate Twitter features more easily. The details seem a bit foggy to me, but it sounds like @anywhere takes many […]
This is the first update of the SEO starter guide in several years. Google announced that it has retired the old PDF version of the SEO Starter Guide originally released in 2008, over nine years ago, with a new web-based version of the guide. The last time Google updated this guide was several years ago. The new guide merges […]
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions. Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it comes to ad copy, there may not appear […]
Important as education is for the modern workforce, the formal system that provides and certifies educational attainment is broken. Costs have gotten away from the benefits of a formal college degree. Students face college costs today that is 3 times higher than they were less than 20 years ago. Housing and food insecurity are rampant among […]