Bing announced they now offer driving directions in the form of a quick answer directly in the Bing search results. For example, last week, I drove from New York to Toronto and I wanted to tell how long the drive was. So all you need to do is search for [nyc to toronto] and Bing […]
Month: July 2021
Google has said again that links in guest blog posts should be nofollowed. John Mueller, a Google senior webmaster trends analyst who has been with the company for almost 13 years now, recently said on Twitter that links within guest blog posts or contributed content should be nofollowed. This is not necessarily new messaging from Google but whenever […]
Social bookmarking service Xmarks, which began life as a Firefox social bookmarking add-on called Foxmarks, has developed an interesting new service called “SearchBoost.” It permits star ratings to appear as an overlay in paid-search ads (in Google, Bing) for users that have the company’s browser add-on installed. Xmarks CEO James Joaquin told me the Xmarks […]
Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them. As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results. As a marketer, those terms probably aren’t new […]
Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology. Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that […]