Apple has acquired Primephonic, a leading classical music streaming service, and plans to released a dedicated classical music app. Primephonic made its name as a classical music streaming service, offering handpicked, premium quality audio. Apple wants to build on that, offering Apple Music subscribers the best in classical music. “We love and have a deep […]
Month: August 2021
Bing has quietly released an update for the Bing iPad App, adding new features and making optimization improvements to the app. The app can be downloaded for free over here in the app store. The changes, as listed in version 1.3 include: Bookmark Web/Image/News Search Query Provide Daily Trending Images with density layout Enable Map […]
Google no longer uses the query to generate these titles but still uses HTML title tags 80% of the time. Google has confirmed that the search engine has changed how it creates titles for search result listings. “Last week, we introduced a new system of generating titles for web pages,” the company said in an announcement on […]
There’s a lot of stats and analysis today about Twitter’s traffic, how it compares to other social search sites, and who’s benefiting from all the traffic Twitter can send. It seems no one argues that Twitter is on the rise, but just how high it’s risen is still up for debate. Let’s start, appropriately, with […]
Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions. Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. Today, I want to shift the focus toward […]
If we break out of that loop and adopt these new platforms, despite our hesitations about volume and UX, we give them the chance to get better. It can be easy to equate search marketing with Google marketing, because, well, statistically, it is. But it shouldn’t be. By focusing on Google above all else, we […]
On the heels of losing out on a major NASA contract, Blue Origin is also losing some of its top talent to its rivals. SpaceX beat out Jeff Bezos’ Blue Origin in a bid for NASA’s contract for a lunar lander. NASA had originally wanted to source multiple companies, but went with SpaceX exclusively due […]
Finally, Twitter’s making a move toward verified accounts — with the news coming out from the service in response to reports it had settled a lawsuit with the manager of the St. Louis Cardinals, Tony La Russa, over how someone apparently impersonated him on the service. Twitter denies any settlement. Earlier today, St. Louis Today […]
Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar. Content has been king for a while now, but just because you wrote something doesn’t mean it’ll drive qualified traffic to your site. In fact, it doesn’t even guarantee that your content will show up […]
In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results. In the first part of this series on cross-channel paid search, I posited that cross-channel marketing will one day be the standard for most marketing organizations. I also presented some […]