Google updated the page experience report in Search Console. Google is removing the safe browsing signal from the Google page experience update, the company announced. Google said “we recognize that these issues aren’t always within the control of site owners, which is why we’re clarifying that Safe Browsing isn’t used as a ranking signal and won’t feature […]
Month: August 2021
Facebook is looking to use homomorphic encryption as a way to serve ads in encrypted chat and communications — to the surprise of no one. Homomorphic encryption is the next generation of encryption technology. The technology allows calculations to be performed without decrypting data. For example, Party A could encrypt two values, give them to […]
How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business. “Do more with less.” How often in our careers have we heard that phrase? Ultimately, […]
Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing this tactic. It would be every advertiser’s dream for a user to convert on the first visit to their website. You’d only pay for […]
Analysts believe Cisco may have to spend big on acquisitions if it wants to remain competitive in a changing tech landscape. Cisco built its business on networking equipment for the enterprise, the kind of equipment companies need to run data centers and on-premise networks. As Business Insider’s Aaron Holmes argues, however, Cisco is facing an existential crisis: […]