An analysis of more than 5,600 Google Ads accounts. Brad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with Ginny Marvin. When I agreed to debate the superiority of Responsive Search Ads (RSAs) and Expanded Text Ads (ETAs) at SMX with Ginny and Brad, […]
Month: October 2021
A web page that definitively satisfies a searcher’s intent is “Perfect,” and should appear at the top of Bing’s search results. On the other end of the scale, spammy web pages and pages that almost no searcher would find useful are deemed “Bad.” That’s a bit of how Bing instructs the people in its Human […]
Plus, Microsoft adds some nifty features to its Smart Page site builder Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good […]
Wondering why Microsoft’s search isn’t being promoted on Facebook? Greg Sterling has noted this odd absence a couple of times, such as in his article today on a possible Microsoft purchase of Facebook. Others have as well. The answer is simple. Last year’s big Microsoft-Facebook ad deal didn’t include search. I asked Facebook about the […]
Automating search ads is the secret to success against supply chain challenges, rising shipping costs, and pandemic pandemonium. Q4 is here, and it’s time to ensure your paid search programs drive the success you need for a strong finish in 2021. Two short years ago, typical steep discounts and strong promotions were big factors in […]
We also spoke about the upcoming Google Page Experience Update. In part one of my conversation with Dawn Beobide, we spoke about training your developers in SEO. In part two, we first spoke about the upcoming Page Experience Update. In short, she said, you really need to focus on the users and you can then anticipate what […]
Brazil is poised to follow in El Salvador’s footsteps and adopt bitcoin as a legal currency. El Salvador became the first country to adopt bitcoin as legal tender in June. According to Coin Rivet, Brazil is preparing to vote on a crypto regulation bill that could pave the way for widespread use. “We want to separate the wheat […]
Google Cloud is in third place in the cloud industry, but CEO Thomas Kurian is remaking its leadership in a bid to be more competitive. Kurian came to the top spot at Google via Oracle, and made no secret of his desire to move Google Cloud into second place within five years. Despite coming up […]
Microsoft is expanding Bing’s capabilities in the living room with news today that Xbox users can search the web via their console. It’s part of the “new entertainment experience” that Microsoft is pushing out this week via the Xbox. Bing Voice Search has been available on the Xbox since June 2011, but it could only […]
Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change. A new Search Console integration, data-driven attribution and new machine learning models meant to fill in measurement gaps are coming to Google Analytics 4 (GA4), Google announced on Tuesday. The company […]