Between November 11th and November 17th, Googlebot slowed crawling on some websites. Google’s John Mueller has confirmed that a bug prevented Google from crawling for the AMP cache between November 11, 2021 and November 17, 2021. The bug has since been resolved. Google confirmed. “We saw that crawling for the AMP cache had slowed down for […]
Month: November 2021
ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they’re forced to make the switch. Google’s responsive search ads (RSAs) have existed alongside the original expanded text ads (ETAs) since May 2018, giving marketers […]
Apple has sued NSO Group, as well as its parent company, in an attempt to hold it responsible for the Pegasus spyware incident. NSO Group made headlines when The Washington Post exposed the fact its Pegasus software was being used by regimes to target journalists and human rights activists. The company claims it only sells its software […]
In order to achieve business goals, it’s essential to make the right decisions. While some decisions based on personal experience and feelings are fine, there are times they don’t drive results. Therefore, new ways of decision-making have become popular as our world continues to go through digital transformation. Data-driven decision making uses metrics, data, and […]
I was happy. I was joyful. I thought the meta keywords tag had finally died last year. But Bing recently said that it does use it. After some back-and-forth, I can confirm further that it does, but as a signal for finding spammers, not for improving rank. Meta Keywords Tag 101 If you want the […]
It is not clear how many blogs were impacted by this Google issue but it is now resolved. Google’s Martin Splitt confirmed earlier this week that Google has fixed an issue with indexing and ranking some content found within the Disqus commenting platform. It is not clear how many sites were impacted by this issue, […]
One of the most frequently asked question I get about social media marketing is “Should we try and market to all social media sites or just focus on certain ones?” There are a couple ways to answer that question, and it really depends on a lot of factors. In my opinion, it makes more sense […]
SEOs have a few opinions on the timing of this update. Yesterday, Google announced the November 2021 core update. While there’s nothing new about these periodic algorithm changes, many SEOs are wondering why Google decided to release it right before one of the busiest shopping periods of the year. The holiday shopping season. The weeks encompassing Black Friday […]
In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time. Facebook will soon expand its test of topic exclusion controls for ads in the News Feed to a limited number of advertisers that run ads in English, the company announced Thursday. First announced as a test in January 2021, topic […]
Microsoft has released its August product updates, including Target Impression Share automated bidding. Manually managing a search campaign can be a tedious process, especially when trying to stay at the top of the results. Microsoft’s August update aims to help address that with Target Impression Share automated bidding. “A new addition to our suite of […]