LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform. LinkedIn has introduced on-demand video courses that aim to teach advertisers how to use LinkedIn ad tools. The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn […]
Month: December 2021
A lot has change since the Page Experience update rolled out. At SMX Next, Patrick Stox shared tactics to prepare for what’s next. When Google’s Page Experience update finished rolling out in early September, it changed how the search engine evaluates websites — namely, a new emphasis on user experience signals. In his session at SMX […]
Currently in closed beta, the Asset Library displays any existing image assets the advertiser has in their account. Advertisers have reported a new Asset Library within Google Ads. “Asset Library, as it exists in Ads Creative Studio, is coming into Google Ads,” a Google spokesperson confirmed to Search Engine Land. Tip of the hat to Brett […]
After multiple return-to-office dates, COVID-19 surges and delayed expectations, one thing is clear: Companies have no idea when they’ll return. From the moment companies sent employees home to work remotely in the early phases of the pandemic, those same companies have been looking to return to the office, to a sense of “normal.” At every […]
With the growth of digitalization, emails are also gearing up for attention in this vast zone. To give businesses a higher edge and compete with other peer’s email marketing is capable of grabbing the attention of your targeted audience. Let’s learn how to deliver effective emails in the tips below. While they are the first […]
Yesterday during the SMX Advanced session called “Up Close with the Bing Business Portal,” Microsoft’s Andy Chu took a couple of minutes to announce a range of feature upgrades for the Bing mobile site (m.bing.com) as well as their expansion to the UK version of Bing for mobile browsers. Among these upgrades, a “Share on […]
Google will show local results on the left and a map on the right of those results. Google has confirmed with Search Engine Land that the search company is rolling out a new local pack and map design in the Google Search results. The new design moves the map to the right side of the […]
Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it. Twitter has launched Shop Modules, a dedicated section at the top of profiles where brands can showcase their products, as a pilot, the company announced Wednesday. The Shop Module pilot is currently rolling […]
In Windows 11, Microsoft made switching default browsers a multi-step process. After feedback and criticism, it reinstated the ability to change defaults with a single button. Microsoft has reversed the Windows 11 changes that made switching default browsers more difficult. Now, users who prefer Chrome, Firefox or other browsers can change their default with a single […]
Learn why search continues to hold MVP status and how to use it to inform your broader marketing strategy into 2021. As marketers adapt to meet shifting consumer behaviors and new market demands, search plays a critical role in digital marketing strategies. Paid search advertising has always been a stalwart of performance in economic downturns. […]