Thursday, 21 Nov 2024
Month: February 2022

Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager

Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns. Portfolio bid strategies are now available globally, Microsoft Advertising announced on Tuesday. The platform’s automated integration with Google Tag Manager (GTM) is also now generally available. Portfolio bid strategy management in Microsoft Advertising. Image: Microsoft. Portfolio […]