Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]
Month: March 2022
This morning, Microsoft’s Bing iPhone App was updated to include new search and social features. I was able to play around with the new features this morning and I wanted to share my experience with you. In summary, the new Bing iPhone app includes: Improved products with landing page, results, details and instant answer Details […]
This won’t result in more errors, just more descriptive errors to help you debug issues. Google announced that it is adding more contextual information to the structured data error reporting within Google Search Console, the rich results test and URL inspection tool. This does not mean you should expect any additional errors, but rather, you should expect […]
How brands like Chipotle and E.lf. are marketing on TikTok in 2020. You don’t have to install the app to experience TikTok. If you’re reading this, odds are you’ve already stumbled upon a TikTok-emblazoned clip of someone wearing bread on their feet or feverishly performing a choreographed dance. None of it makes sense and that’s […]
The new product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage. Google has begun the rollout of the third version of the products reviews update, a search ranking algorithm update targeted at ranking product review related content on the web that is most helpful and useful to searchers. The first […]
Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns. Many brands want to see their ads rank at the top of Google and have a great conversion rate. But this can be a challenge for brands. Understanding the impact of these two metrics, and […]
On the heels of news Lapsus$ was claiming it breached Okta, the company’s CEO has confirmed an attempt in January. Okta is a leading identity and authentication services provider, meaning a successful breach against the company could have disastrous consequences for wide range of industries. Ransomware group Lapsus$ claimed to have successfully breached the company, even […]
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend. In an effort to make paid search and social media advertising accessible to businesses of all sizes, Microsoft Advertising announced the pilot program for a single streamlined place to manage all of a business’s advertising campaigns. […]
Check out this new site from Bing to find everything you need to know about the two APIs. Bing has launched a new portal for the indexing API and content submission API. Announced Friday, the new portal can be found at https://www.bing.com/webmasters/url-submission-api. The portal. The portal educates developers, web site owners and SEOs about these two APIs that […]
Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T. We know Google wants to reward content and entities (like organizations and brands) that demonstrate high levels of expertise, authoritativeness and trust (E-A-T). We also know Google advises us to become familiar with its quality rater guidelines, especially […]