The social media marketing week in review: A round up of news and announcements you may have missed. Why Pinterest moved beyond CTR to understand ad engagement Source: Pinterest Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not […]
Month: March 2022
Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential. More and more marketers are turning to Performance Max, Google’s goal-based ad campaign format that helps target customers that are most likely to convert. Its automation capabilities have made it an […]
In SEO, there are obvious costs, but also some hidden costs. Learn how to understand the true, full cost of SEO. One of the most common questions about SEO is “how much does SEO cost?” And to be honest, it can be tough to answer. So many variables go into SEO costs. Some are obvious, […]
Goldman Sachs has become the first major Wall Street bank to announce it is pulling out of Russia. Companies in a variety of industries have been pulling out of Russia, or suspending operations within the country, in response to its invasion of Ukraine. As the invasion continues, more and more companies are taking a stand, […]
You can use the rel=”nofollow” or rel=”sponsored” or rel=”ugc” attributes, to “prevent the links from being followed by a crawler and from potentially impacting search rankings. A new tidbit found in the updated Bing Webmaster Guidelines is that Bing now supports rel=”sponsored” and rel=”ugc” attributes on your links. This is in addition to Bing supporting the rel=”nofollow” […]
The new features include sections for background information, estimated casualties and photos of the conflict. Google typically updates its search engine results page (SERP) gradually, by testing out new features or updating existing ones. However, the company may roll out more drastic redesigns and new search features under certain circumstances, such as when there is […]
Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical. Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms […]
The acquisition is Semrush’s first foray into products not specifically designed for search and content marketing teams. SEO tool provider Semrush has announced plans to acquire competitive intelligence and sales enablement platform Kompyte. Why we care. Semrush is a major player in the SEO tool space, and this announcement, along with its recent acquisition of Backlinko, shows that […]
Here’s what we’re looking for in SMX Advanced session pitches and tips for submitting a compelling session proposal. SMX Advanced, the premier conference for experienced senior-level search marketers, returns virtually this year on June 14-15. As always, the educational event program will cover the most advanced and timely search topics in both PPC and SEO. […]
Samsung doesn’t appear to have learned from Apple, as the company has been caught throttling thousands of apps’ performance. According to XDA, Samsung is using an app called Game Optimization Service (GOS) to throttle the performance of more than 10,000 apps. The list includes some of the most popular apps in existence, including Netflix, Microsoft Office, […]