Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly column. Social marketers who covet placements surrounding events trending on Twitter have […]
Month: April 2022
As publishers continue to move away from AMP, how can they maintain site performance? The verdict is in: publishers are abandoning Google’s Accelerated Mobile Pages (AMP). Multiple media outlets, including Search Engine Land, are moving away from it, without any noticeable impact on traffic or search rankings. Since AMP’s launch in 2016, technology, and Google’s own requirements, have […]
Say hello to the two keynote speakers you’ll learn from at SMX Advanced, online June 14-15. When it comes to SEO, Google’s core mission is to deliver the most relevant and reliable information available in order to please searchers — your customers – in the most efficient way possible. On the PPC side, Google is […]
This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and services. After announcing its integration with Shopify at I/O, Google also promised easy connections to Square, Woocommerce, and GoDaddy. The latest integration with GoDaddy has officially launched today. “GoDaddy merchants can now get discovered across Search, […]
Put your customers’ experiences and data front and center with a CDP. Brands are struggling to provide a frictionless, personalized experience across the customer journey at a time when loyalty is everything. This is mainly because data about your customers often resides in many different and disconnected sources. To gain access to real-time insight and achieve a single view […]
Use page feeds to manage URL groupings for auto targets in DSA campaigns. Page feeds in Bing Ads will be rolling out to all accounts over the next few weeks to help advertisers manage targets for Dynamic Search Ads. Why should you care? Page feeds eliminate the need to create targets for specific URLs or groups of […]
Google says either wait it out or switch to GA4. Google has responded to the complaints around Google Analytics’s real time reporting being off and inaccurate within Universal Analytics 3, saying they won’t be fully fixing the issue. Google has responded to the issue tracker thread saying that the engineering team has “not been able to fully eliminate the […]
DING DING DING! Welcome back to the Main Event: Social political targeting. Last week, we uncovered how to reach politics and politicians with Facebook Targeting. In Round Two, we dive into Twitter psychographics to reach the political targeting ring, from the fans in the stands to third-party political targeting to politically curated lists. Political Behavior […]
Learn how to handle unprofessional treatment at various online and offline SEO events, including conferences, webinars and social media. I am what might be called a veteran search engine optimizer. I have many years of experience speaking at multiple SEO events (conferences, webinars, training and so forth). I often get involved in controversial SEO debates […]
But the company says changes in access to third-party data and cookies could really disrupt its business. Semrush on Monday announced it is planning on going public through an initial public offering of its Class A common stock. The company will be listed on the New York Stock Exchange under the ticker symbol “SEMR.” The numbers. The Form S-1 […]