Thursday, 9 May 2024
Month: May 2022

Amazon Reverses Course on Employee Cell Phones After Deadly Tornado

Amazon has reversed course on one of its long-standing policies, allowing warehouse employees to keep their cell phones after a deadly tornado. Amazon had a long history of banning employees from having their cell phones when working in the company’s warehouses. That ban was suspended during the pandemic, but the company said it planned on […]

Elon Musk taking over Twitter, but most marketers not worried

Despite concerns about “free” speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users. It’s the end of Twitter as we know it. And a majority of marketers feel fine. One week ago, Elon Musk acquired Twitter for $44 billion. And if his tweets hold any truth, […]

The ultimate guide to using Bing Webmaster Tools — Part 1

Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing webmaster tools. If you are new to Bing’s webmaster toolset, this detailed guide will get you started and on your way to better rankings on Bing. If you are a website owner, you’ve invested a lot of time and resources to […]

Responsive search ads now the default in Google Ads

RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. RSAs allow advertisers to input multiple headlines and ad copy variations, and Google Ads uses […]