With Twitter now linking to Accelerated Mobile Pages, columnist Barb Palser reminds publishers to check the quality of their AMPs. Disclosure: at the time of the writing of this article, the author was the head of product for an AMP conversion platform company. That company’s technology was acquired by Google on October 9th, 2017. Twitter […]
Month: June 2022
Learn how to identify entities and topically-related keywords, optimize for on-page elements and build content that will stand out. We all know that “content is king.” What many don’t understand is that for content to be king, it needs the support of its court. To make the most out of your content strategy, it’s important […]
Google’s new best practices guide aims to ease advertiser concerns over adopting an automated keyword and bidding strategy. Google has released a Search Ads Automation Guide that shares some best practices on how to use automation to reach customers. The guide is long overdue for some marketers who have an unfavorable opinion about automation in […]
Snapchat appeals to brands on the heels of a post-pandemic bounce back to travel with the introduction of dynamic ads. Snapchat has released an easy and automated way for businesses to reach travelers. The new product is called Dynamic Ads for Travel. The new ad features. According to Snapchat’s announcement, the new ads will include the following […]
It’ll take less than 10 minutes and the All-Access pass is worth nearly $2,000. If you’re an e-commerce marketer, we want to hear from you. Marketplace platforms like Amazon, eBay and Walmart/Jet are building their ad businesses, giving product advertisers a chance to target active shoppers as they make their purchase decisions. We’d like to […]
Bing has announced they have updated their Bing iPhone App. The app can be downloaded on the iTunes Store for free and the new changes include: Overall bug, stability and usability tweaks Improved sharing with bookmarking results and pages Sharing via email as well Parental controls added to search results Private search option as well […]