While there isn’t a ship date for the bot, expect to see AI and machine learning play a greater role in paid search management. There are now third-party bots available in Slack, Facebook Messenger, Google Sheets and elsewhere that marketers can use to get information about campaign performance and, in some cases, take action. At the Bing Ads […]
Month: July 2022
The missed call log will remain available to businesses for 45 days. Google is testing a new feature in Google My Business called “call history.” It’s designed to help businesses see and respond to missed calls coming from Google Search and Maps. It’s opt-in and currently available to “a select group of businesses in the […]
How retailers can make their seasonal social ad dollars go further. Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee Results, offered tips on how advertisers can get the most out of seasonal […]
Try these link-building services to improve your organic rankings. Link building isn’t easy, especially if you want it to be done right (i.e., stay compliant with Google’s Webmaster Guidelines). Nevertheless, if your goal is to siphon more organic traffic through high search engine rankings, it is vital to study the intricacies of modern white hat […]
The changes are based on Partner feedback around badge criteria and more clarity regarding Program benefits In an email to Google Partner Program members around the world, Google announced changes to the Program structure and badge criteria. The changes were initially slated to take place June 2020, but due to the pandemic will now go into […]
Born was awarded the Nobel Prize in quantum mechanics for his theory, which serves as the foundation for nearly all quantum physics predictions. For the second day in a row, Google is highlighting a Nobel Prize winner on its home page. Following yesterday’s Robert Koch doodle, today’s doodle marks the 135th birthday of German physicist and […]
Read how to start your own Roku channel from scratch: the main methods, pitfalls and promotional techniques. Roku is the world’s most popular connected-TV platform with almost 40 million active accounts. This number is expected to climb even higher, which will also boost the ad revenue Roku channel owners collect per annum. Statistical trends, effectiveness and the […]
With the new 6.11 version of Bing’s iOS search app, results for a “homes for sale + zip code” query returns real estate listings for specified zip codes. Bing rolled out updates to its iOS search app today, ranging from new video features to malicious website warnings and real estate searches. According to the app’s […]
GMB listings phishing is on the increase. Google says it’s aware of the problem but business owners must be vigilant. The problem of hijacked Google My Business listings (GMB) – where someone other than the business gains control of the local profile – appears to be growing. SterlingSky’s Joy Hawkins has reported on the trend and some […]
The platform will be replaced by a new standalone jobs application called InJobs, which will omit several of LinkedIn’s social features. Microsoft will shut down its localized version of LinkedIn in China by the end of the year, the company announced Thursday. “A significantly more challenging operating environment.” The company cited a difficult operating environment, enhanced compliance requirements […]