Plus, the conundrum of in-house career progression Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you […]
Month: July 2022
If you’re missing data, make sure to inform your clients and update your reporting to reflect the glitch. “We’re currently experiencing longer than usual delays in the Search Console performance report. This only affects reporting, not crawling, indexing, or ranking of websites,” said the Google Search Central Twitter account on the morning of Tuesday, September […]
When you have your target audience at the forefront and keep a business mindset of catering to them, you will see the benefits. When planning out a website for your business, there’s the temptation to make it as appealing as possible — you want everyone who visits your homepage to feel welcome and that the […]
A champion of women’s rights and an abolitionist, Blackwell was born on this date 197 years ago. Today’s Google doodle marks the 197th birthday of the British-born physician Elizabeth Blackwell, the first woman in the US to earn a medical degree. After moving to the states from Bristol, England, Blackwell worked as a teacher. Her propensity to […]
The update brings Bing Ads in line with Google AdWords device bidding. Last fall, Bing Ads began piloting new bid adjustments for devices that included the ability to set bid modifiers for desktop and broader ranges for tablet and phone. Today, those changes are rolling out globally. And new today is the ability to set negative bid modifiers for […]
Google’s Reena Nadkarni explains what retailers can do to drive local sales. Despite new state lockdowns and significant e-commerce growth over Black Friday weekend, large numbers of consumers continue to shop offline. Beyond this, local shopping remains critical for most small businesses (SMBs), many of whom may not survive if they don’t make their Q4 sales numbers. Google, Facebook, […]
Good news for brands and businesses who use Twitter for customer service: you can now find DMs by searching for keywords. Twitter announced that is giving users a long-requested feature – the ability to search your direct message (DM) inbox by keyword. The search feature is rolling out now to all Twitter users (web and […]
Plus, how to build a marketing team that works Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and […]
Advertisers will be able to exclude specific locations for campaigns with a Google Merchant Center feed only. For Performance Max campaigns with a Google Merchant Center feed, you’ll now see advanced location options for targeting and exclusions. Entrepreneur and ad agency owner Kasim Aslam first noticed the new feature yesterday. Google confirmed it. “In campaign settings […]
Google now supports auto-tagging within Google Merchant Center for all free listings and free local listings experiences across Google Search and properties. Previously, when Google announced support for auto-tagging on free listings earlier this year, it was just for the Google Shopping tab. The announcement. Here’s what Google posted: “You can now use auto-tagging to view conversions for […]