Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets. Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re literally throwing money away. Most tend to err on the side of caution here, with 40% […]
Month: August 2022
To navigate the complex new era of marketing, Sirich said brands need to put people first, focus on responsibility, and embrace inclusion. At SMX Next last month, Steve Sirich, Microsoft’s general manager of the Global Advertising Business joined Search Engine Land editor-in-chief Ginny Marvin for a one-on-one discussion on the future of digital marketing set against a backdrop of […]
The enemy of my enemy is my friend for Google and major retail partners. Google Express has kicked off a new ad campaign called “Need anything from the store?” which promotes it as a delivery service for “all your stores in one place,” according to an Advertising Age report. The effort shows people of all ages […]