Restored to its native name by US President Barack Obama, the transformation has yet to fully complete on the major search engines. North America’s highest mountain has been restored to its native name of Denali, as announced by US President Barack Obama. The peak had been known as Mount McKinley since 1917. The move has sparked some […]
Google is also limiting reporting data to the last three years. Google has launched a new AdSense reporting page, the company announced Tuesday. The new Reports page will be rolling out in phases and it could be up to two weeks before it reaches all publishers. The new AdSense Reports page (top) and the old one that […]
New Tweet recommendations can be a great tool for discovering and connecting with new acocunts. But sometimes they just get it wrong. Twitter recommendations are designed to help you “enrich your Twitter experience” by showing Tweets from people you may not follow, based on actions you take on Twitter such as liking, following, or retweeting. […]
But, UX remains crucial and Google has introduced Priority Hints to help site owners and browsers prioritize which resources to load first. Since its announcement, the page experience update generated much speculation among SEOs. This was because it made user experience more of a Google ranking factor than it had been before and because it […]
Structuring a digital marketing apprenticeship? Here’s how to ensure you and your apprentice get the most out of working together. Internships are a staple of early-day careers. Most companies will expect new hires to have some sort of internship experience after graduating college. For the most part, internships do a good job of taking care […]
Despite increasing regulatory scrutiny, Microsoft CEO Satya Nadella is “very, very confident” its Activision purchase will be approved. Microsoft announced a deal in January to purchase Activision Blizzard for a whopping $68.7 billion, making it the biggest tech acquisition in history. The deal has come under intense scrutiny in both the US and the UK. In spite of the potential […]
The retail giant’s partnership with social and CTV platforms is an eye opener for advertisers and brands. For the first time ever, Walmart is expanding its ad reach beyond its own ecommerce platform by powering ads on TikTok, Roku, and Snap. Walmart will also have the capability to measure any sales that come from those […]
Users can now access bookmarks and search history saved within the app when working offline. The Bing App has released new updates, including a redesigned home page, direct answers and the ability to access bookmarks and search history when offline. “When searching, get the answer right away, instead of having to click on web links to […]
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. Responding to user behavior and its own evolving search query data, Google continues to build bridges between the digital and physical worlds. Just a week ago, the company introduced new shopping features that help consumers more easily find […]
Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly column. We love Facebook advertising for the wealth of targeting options it […]