Looking to work with an agency to manage your SEO? Consider these tips when vetting potential agency partners. SEO agencies can vary in terms of their quality of service. That means a large number of brands and organizations have been burned at least once. Additionally, many agencies look and sound the same – just swap […]
Month: September 2022
Software and tools not only help you manage your time better but provide helpful insights that you wouldn’t otherwise see in a Google or Facebook interface. Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along […]
Although Google Analytics 4 is a brand new platform that may look and feel different, not everything is unfamiliar. Many of the same concepts that you may be used to from Universal Analytics exist in Google Analytics 4. There are, however, several new concepts to GA4. This article will detail some familiar and not-so-familiar concepts […]
SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays. “COVID itself has changed the way that people interact with businesses online,” said Amanda Jordan, director of local search at LOCOMOTIVE Agency, in her session at SMX Next, “which means that search engines, businesses and marketers had to pivot to meet […]
Bing native ads extend the reach of search ads to MSN.com Bing Ads is rolling out a new update for Bing Ads Editor that includes editing support for native ad bidding. First announced in February 2015, Bing native ads are in beta, but they are becoming more widely available to more accounts in the US. The […]
Google said it is fixing the issue and there is no action you need to take. If you have been following our newsletter, you would have seen us reporting on unconfirmed cases of indexing issues around URLs that seem to be dropping out of the Google index. We suspected canonicalization issues with Google and we were right, partially. Google […]
Instagram seems to be going through an identity crisis as it shifts from a photo-sharing platform to shopping, and now focusing more on video. Instagram is planning to scale back on its shopping features to focus more on e-commerce efforts that directly drive advertising. A change in priorities. In an internal memo this week Instagram staffers […]
You may see changes in your clicks and impression data within the performance and rich result reports. Google has made some changes to how review-types show in Google search and as a result, you may see some changes to the clicks and impressions reported within some of the reports within Search Console. What changed. Google said, “Google began […]
Here’a a review of the measurement tools that are available right now that should serve as the building blocks. The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need to be ready. There is no better time than now to start rebuilding your […]
The doodle highlights service members from each branch of the military: Marines, Coast Guard, Air Force, Navy and Army. Today’s Google doodle celebrating Veterans Day was designed in partnership with VetNet, a Google employee network made up of veterans and family members and friends of veterans. Leading to search results for “Veterans Day,” the doodle […]