Panda, Penguin and the Florida updates still loom large. What you can learn from their history. Google releases updates and changes to its search results all the time, many of those updates relate directly to Google’s search ranking algorithms. A fun topic is asking an SEO which Google algorithm update felt the biggest to them in […]
Month: October 2022
Telegram is working on a way for users to be able to auction off usersnames via the TON blockchain. Telegram’s founder, Pavel Durov, first announced the idea in August: I’m really impressed by the success of the auction TON recently conducted for their domain/wallet names. Wallet.ton was sold for 215,250 Toncoin (~$260000) while casino.ton was sold for […]
Licensed healthcare providers can apply for access to the new features starting today. YouTube has just announced that licensed healthcare providers can now apply to make their channels eligible for new health product features – a suite of information resources released last year. What this means. The health product features previously launched include health source information panels to […]
How to nurture meaningful partnerships and workflows for the greater good. When it comes to collaboration, there is no one-size-fits-all approach. Especially now, as businesses operate in many different ways, the way employees work together is ever-evolving. Because of this, leaders need to rethink how to collaborate successfully by removing barriers and empowering their teams […]
The new campaign type was announced today to help advertisers connect with the right audiences, drive growth, and deliver value. TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Sounds familiar. If the new campaign type sounds familiar, it might be […]
Use the skills you already have to set up and succeed on the TV screen. Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, […]
Marketing executives from Procter & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C. SAN JOSE – The rise of digital commerce is causing a sort of “renaissance” in today’s largest digital marketplaces, Search Engine Land Editor-in-Chief Ginny Marvin said Wednesday during her keynote at SMX West. This rebirth is driven […]
Marketers can quickly access stats on searches in the US across multiple verticals. Want to know how many searchers Bing Ads reach in your vertical? Or understand the demographic make-up of searchers on Bing and Yahoo search sites? Bing Ads built a new data visualization for advertisers and marketers looking for reach and demographic data from the network. […]
Make sure to check out the new site name structured data documentation. Google is now rolling out what it calls “site names” in the mobile search results. Site names more prominently show the name of the website, as opposed to just the URL, at the top of the snippet. With the site name, Google also […]
Learn what you can do with LinkedIn matched audiences, how to set up lists, and tips for incorporating them into your campaigns. LinkedIn can be a difficult platform to master, but with the right combinations of targeting and messaging brands can see success in generating results. Matched audiences allow you to reach people who have […]