Know what you might be getting into before engaging with a cheap SEO provider. Here are warning signs to watch for and situations to avoid. Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment. SEO is a long-term discipline and process. It demands a […]
Month: October 2022
Join us on Thursday, December 5th at 1:00 PM ET (10:00 AM) for this live webinar. First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In fact, for marketers who work in industries that rely on phone calls to close sales, […]
Amazon will continue to be highly competitive. Want to be successful? Optimize your product listings to the fullest with these tips. What exactly does it mean to have your Amazon product listing be fully optimized? And why does it matter? Every aspect of the product listing page can be seen as an opportunity for optimization: […]
“If someone is out and about in the physical world right now, that alone is a signal that they are in-market,” said Foursquare CEO David Shim on Live with Search Engine Land. “Location [data] . . . allows you to look back and say, ‘Pre-pandemic, who are the folks who went to Whole Foods? Who […]
Located at the bottom right corner of a news story, the new “Smart Labels” help users explore connected articles. Bing News announced today it has rolled out a new “Smart Labels” feature for mobile that links articles by key topics, helping users explore related headlines. The Smart Labels will appear at the bottom right corner of a […]
Now you can debug your image license markup in the Rich Results test tool or in Search Console. Google has added support for image license metadata for licensable image label to both Google Search Console reports and the Rich Results test tool. Google said on Twitter “we are happy to announce support for Image License structured data in Search […]
TikTok tells users that adding longer descriptions makes them more likely to show in people’s “For You” pages. TikTok video descriptions, once limited to 300 characters, have now been updated to 2,200 characters. What this means. The update was first noticed by social media consultant Matta Navarra on Twitter, who posted that the new character limit allowed users […]
The latest effort aims to protect searchers, publishers, and advertisers from rising threats and attack vectors in a timely maner. To combat digital payment fraud and online scams, Microsoft is implementing a new advertiser identity verification program. Rising threats. The pandemic has changed the way many businesses cater to consumers and transact online. Not surprisingly, this […]
Tactic-rich. Expert-led. 100% free. Keep reading for more awesome reasons to attend SMX. The staggering amount of change in the last 24 months has presented search marketers with an unrivaled amount of challenges… and opportunities: The role of automation is expanding The forced transition to GA4 is looming Google algorithm updates feel endless That’s just the start. […]
Compared automotive results with all others to find customers are actively interested in supporting businesses that share updates and respond to reviews. Over the past few months, COVID-19 has had a dramatic impact on the performance of Google My Business (GMB) listings across every industry. Businesses have scrambled to keep their GMB listings up to […]