Bing Ads announced today that it will complete the roll out of sitelink extensions on mobile devices in the US in coming weeks. In a post on the Bing Ads blog, Microsoft’s Eliot Li said they currently have enabled over 60 percent of the mobile traffic on the Yahoo Bing Network (YBN) to run sitelinks in […]
Month: January 2023
Google is accused of violating antitrust laws in acquiring or maintaining dominance. The U.S. Justice Department has just filed its second antitrust lawsuit against Google, signaling that the government is continuing to pursue cases against tech firms. This new lawsuit, which aims to make Google divest parts of its online advertising business, is the first […]
Users will start seeing more cause-based ads on their feeds “in the coming weeks.” An announcement by Twitter, on Twitter, says that the company is going to relax its ban on cause-based ads (such as those for climate change or women’s rights). They also plan on lifting their own restricitions on political advertising. Political ad […]
The title and link elements are most important for RSS feed follow in Discover and Google parses img elements within other elements. Google has made a couple of tweaks to two of its SEO-related help documents. The changes include specifying that the title and link elements are most important for the RSS feed follow in […]
Google Ads experts managing your campaigns, plus: favicons, Google organic search CTRs decline, Bing Ads Automated Imports and more. Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, […]
Google has turned to its founders to help it devise an AI strategy as the company faces its biggest challenge yet to its search dominance. OpenAI’s ChatGPT has taken the AI world by storm, with Microsoft working to integrate it with a version of Bing. Google has had to answer some uncomfortable questions about why a startup beat […]
In the first four months of testing, only five ad-tech companies have expressed interest in the new tech. Google began testing FLEDGE in AdSense in August but after just four months of trials, it seems to have gone stale, with only only RTB House, Criteo and Google itself using it in any meaningful way. Ad tech companies […]
Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI. Snapchat is launching mid-roll ads for Snap Star Stories, the company announced Monday. The new, attributable ad product is currently in closed beta and the company expects to roll it out more widely later this year. Why we care. This […]
Google’s addition of an extra E to E-A-T for “experience” enforces the need to ensure a beneficial purpose is prominent in your main content. Communicating your value proposition is the overarching goal of your website. But at a URL level, messaging needs to be more refined. This typically means targeting specific keywords and topics on […]
Yep, we even talked a bit about using Python here. I had the privilege of sitting down and chatting about something I am personally very passionate about, using technology to help automate, scale and streamline your daily work. Hamlet Batista, the CEO of RankSense, does this for a living in the SEO space. In our talk, […]