Thursday, 9 May 2024
Month: February 2023

Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads

Together, Microsoft says their Search and Audience networks can reach over a billion people. Microsoft has revised its multi-channel strategy, which will be accessible for all advertisers on February 21st. Additionally, the audience ad bid modifier will no longer be visible in your campaign settings. Microsoft says “Instead of using positive or negative bid modifiers […]

How much will backlinks matter in 2023?

While backlinks’ importance to Google has waned over the years, earning natural links through high-quality content still helps with SEO. Backlinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted […]

Japan and Netherlands Poised to Join US in China Semiconductor Crackdown

Japan and the Netherlands may be joining the US in its efforts to isolate the Chinese semiconductor industry over security concerns. The US has been working to restrict high-tech components from making their way to China. Some analysts believe the country’s semiconductor industry has “collapsed,” but Beijing is spending big to revitalize it. According to The Guardian, Japan and the […]