Plus, the hallmarks of bad content marketing. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are the services […]
Month: March 2023
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category. Digital advertising spending has been on a strong growth trajectory since its inception. The Interactive Advertising Bureau’s report on the first half of 2019 had revenue totaling $57.9 billion, which represented a 16.9% increase from the same period in […]
Learn how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags. ChatGPT can be helpful for many SEO-related functions, including but not limited to local SEO, keyword research and SEO-focused content creation. Title tags are another area the platform can help you with. Even if Google doesn’t always use them, title tags are still a critical on-page […]
Google research finds a #1 organic ranking can still benefit from PPC, plus: RIP Blekko, authorship, Google robots.txt generator and more. Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether clicks from organic search […]
Apple Music seems to be experiencing a bug that causes other users’ playlists to show up in random users’ libraries. First spotted by MacRumors and AppleInsider, there are a number of Reddit threads from impacted users. Users are reporting strange playlists showing up in their libraries. “So I went to ‘listen now’ > profile > edit profile,” wrote a Reddit […]
“When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social,” says LivePerson CEO Rob Locascio. “The conversational space is going to be just as big. I think you’ll see one day that there will be a trillion dollar company in this space and I want […]
We are now seeing Bing Chat answers in the Bing Search results, in place of Bing Search Answers. Microsoft Bing has added Bing Chat answers in the Bing Search results in place of some of the answer boxes. We knew this was coming, as Mikhail Parakhin, who leads up Bing Search and Bing Chat, suggested would happen a […]
With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy. Searches for in-store transactions have grown year over year, according to data from Google. ” People looking for things like “‘open now near me’ have grown globally by more […]
Each individual Series can include up to 80 videos, each up to 20 minutes long. TikTok is now looking to expand its content offerings by allowing creators to sell premium episodes of their shows directly to viewers. How it works. The new feature, which is still in the testing phase, would allow TikTok users to purchase […]
Want to grow your brand with content marketing? Consider a variety of audience-building and action-oriented goals in your content strategy. Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. Instead of creating […]