For standard properties, you can register up to 10 item-specific custom parameters, while Analytics 360 properties allow for up to 25 custom dimensions. Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom dimensions and utilized in exploratory […]
Month: March 2023
As a nonprofit grows and gains new members, volunteers, and donors, you’ll start to recognize core differences in how different groups of people act and react to marketing materials. A devoted volunteer might take a much more favorable view of your campaigns than someone that hasn’t heard of your organization before, for example. It is […]
‘Near me’ searches continue to grow, but the tactic of optimizing for these terms can now do more harm than good for local search rankings. A recent Think With Google article suggests that optimizing for “near me” searches will pay out a bonanza in extra good rankings and qualified referral traffic. “Near me” has been […]
What are the top stories being shared on Facebook and Twitter? There’s a new way to get a sense of that. Bing News got a makeover today, including new “Trending” boxes that show news content that’s popular on both of those social networks. Bing News Now Features Trending Topics From Facebook & Twitter on Marketing Land […]
After launching this design for the mobile search results last October, this is now officially live for desktop search. Google has rolled out the site names, updated favicons, and sponsored labels on desktop search after launching this on mobile search last October. Google has been testing the desktop version since last November, and now it is officially […]
You can now research what YouTube users, and your own viewers, are searching for, to find content gaps and create more relevant videos. YouTube Search Insights, which was previewed as an experimental feature in November, will become available to all creators and brands by the end of this month, the company announced. The tool shows you data […]
Here’s what personas can do for your content marketing efforts, plus audience research tips to help you get them right. Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you probably have done audience research to figure those things out. And, […]
From April 6, 2023, creators will no longer be able to activate or add “Overlay ads” from within YouTube Studio when accessing monetization options. YouTube has announced that it will remove overlay ads from the platform starting on April 6. According to the company, the move is in response to feedback from viewers who find […]
Tech icon Marc Andreessen has weighed in on AI’s impact on the workplace, and he doesn’t believe it will lead to unemployment. Artificial intelligence is dominating the news, thanks to OpenAI, ChatGPT, and Microsoft’s incorporation of the tech into its Bing search engine. One of the leading concerns surrounding AI is that it will lead […]
Nvidia’s latest GeForce driver is the culprit in CPU spikes users have been experiencing after playing 3D games. Users began experiencing issues after the February 28th update that brought version 531.18 of the driver. In a company forum post, a member of Nvidia’s staff acknowledged the issue in the release notes: Higher CPU usage from NVIDIA […]