Thursday, 9 May 2024
Month: April 2023

Google Marketing Live registration opens

Stay up to date on new products & technology, adapt to new strategies, and capitalize on emerging opportunities. Google has opened registration for Google Marketing Live – the company’s annual event for showing off its newest ad formats, products and updates. When is Google Marketing Live. Tuesday, May 23, starting at 9 a.m. PT. The agenda […]

10 minute TikTok videos are gone

TikTok has not made any official announcements regarding the change, and it’s unclear whether the modification is permanent. A little over a year ago, TikTok allowed users to record/capture videos up to 10 minutes long. Now, users have noticed that option is gone. To be clear, users can still upload videos of up to 10 minutes […]

Microsoft Ads introduces PLA Extensions

Onsite ads are beneficial, but represent a closed ecosystem managed by the retailer, or publisher. PLA Extensions change this. PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the best balance of performance and […]

5 Python scripts for automating SEO tasks

Looking to streamline your SEO workflows? These five scripts are great starting points for exploring the possibilities of Python in SEO. Python is a powerful programming language that has gained popularity in the SEO industry over the past few years. With its relatively simple syntax, efficient performance and abundance of libraries and frameworks, Python has […]

Tesla’s Next Megafactory Will Be In Shanghai

Tesla has announced the site of its next megafactory, tweeting that it will be in Shanghai. Tesla hit new records for both production and delivery in Q4 2022, coming in at 440,808 and 422,875 vehicles respectively. With China being the biggest EV market in the world, it’s not surprising that Tesla is intent on increasing its […]

ComScore: Yahoo Bounces Back From All-Time Low In Search Share

After dropping below a 10% market share for search for the first time in June, Yahoo creeped back above that threshold, according to ComScore’s July search engine rankings. Yahoo checked in with a 10.0% share, a 0.2 percentage point gain over its record low in June. Yahoo had 1.8 billion searches in the month, a […]

Google Shopping issues in the UK lead to sharp KPI declines

If your accounts or campaigns have been affected by this issue, it’s critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues. Chatter on LinkedIn and Twitter indicates that many advertisers in the UK and beyond are experiencing a bug with Google’s Smart […]

Who’s verified? Who’s not? Who knows, it’s Twitter

Several search marketers and brands will soon lose their verified account status on Twitter unless they pay for Twitter Blue. Did a Twitter account get a blue checkmark by paying for Twitter Blue or is it a legacy verified account? Right now it’s nearly impossible to tell. Why we care. Twitter’s designation for “notable” accounts was […]

SMX Advanced registration is open… grab your free pass now!

Join us online, June 13-14, for this once-a-year, experts-only training and networking experience. The staggering amount of global change in the past years has presented search marketers with an unrivaled amount of challenges… and opportunities. Customer expectations are sky-high, user experience is more important than ever before… and the critical rise of generative AI is changing the face of search marketing […]