Yaccarino, who was chairman of global advertising and partnerships at NBCUniversal Media, will focus on business operations at Twitter. Elon Musk today announced that Linda Yaccarino will be the next Twitter CEO. The announcement. Musk tweeted the news, adding that Yaccarino would “focus primarily on business operations.” Musk will focus on product design and new technology. Musk added: […]
Month: May 2023
While many marketers understand that SEO and SEM work better together, the relationship between organic and paid search is complex. With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. But small- to medium-sized businesses need a well-designed […]
Improve your PPC targeting strategy by understanding the differences in keyword terminology and match type functionality. PPC is getting more complex, and so does paid search terminology. Consider the change from “audiences” to “segments” which has a much more broad definition. We also have “Segment” as a segmenting feature to analyze data sets further by devices, […]
IBM, one of the early leaders in AI, has launched an all-new generative AI and data platform, Watsonx. IBM Watson was one of the earliest AI platforms that saw widespread use and adoption. With ChatGPT-like generative AI representing the next major evolution of the technology, IBM is getting onboard with its new Watsonx. “With the […]
Spotify has purged tens of thousands of AI-generated songs as platforms struggle with where AI fits in with artistic creativity. According to Ars Technica, Spotify confirmed it purged roughly 7% of tracks uploaded by Boomy. Boomy is a service that allows users to create AI-generated tracks based on broad descriptions. Users can then upload the tracks […]
Bing Search is looking a lot more like Google Search and you can now report issues with site names to Google. Bing is adding site names and favicons to its search results in some cases, much like Google did months ago on desktop and last year on mobile search. Now when you look at the Bing search results, you […]
APIs for each use case are projected to be available for adoption in Q4 2022. On Friday, Google published a timeline reflecting the stages of development for various categories of Privacy Sandbox initiatives. The timeline (shown above) divides initiatives into four categories (“fight spam and fraud on the web,” “show relevant content and ads,” “measure digital ads,” […]
Twitter’s reliability issues continue, with many users unable to log in Monday afternoon and evening. Since Elon Musk’s widespread layoffs at the social media company, Twitter has seemingly had more reliability issues, with critics questioning if the company has the engineers it needs to remain functional. According to Downdetector.com, Twitter users experienced issues logging in, with […]
The integrations are meant to assist advertisers in becoming more competitive when targeting new audiences within apps. To enhance media buying efficiency, Google Ads plans to adopt real-time bidding auctions for apps, ceasing to respond to multiple calls in mediation starting October 31, 2023. Google Ads will no longer engage with or participate in the […]
Follow these steps to create a resource page that delivers real value for your readers and bolsters your content strategy. If you’re interested in creating helpful content for your audience (and you should be), you should consider making a resource page. It’s the best way to collect your top recommendations for products or services and […]