Wednesday, 8 May 2024
Month: June 2023

TikTok tests AI chatbot for search and discovery

Company confirms the Taka chatbot, saying it is ‘designed to help make it easier to discover entertaining and inspiring content on TikTok.’ TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery. Why we care. Google has acknowledged that TikTok is a […]

Content mapping: Who, what, where, when, why and how

Start content mapping and create amazing customer experiences that lead to results. Here’s everything you need to know about content maps. Did you know that you can create content for every stage of the buyer’s journey? This is how you ensure content creation is never a guessing game. Your content can reach and impact your […]

Diversifying your B2B paid media portfolio: When does it make sense?

Expanding your B2B portfolio (when it makes sense) can help you beat your competitors and reach your goals. Here’s what to consider. Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Here […]

Federal Judge Rules Cell Phone Searches at the Border Require a Warrant

A federal judge has struck a blow for privacy, ruling that authorities must obtain a warrant before searching cell phones at the border. The US border has been a legal gray area for years — a zone where the Fourth Amendment doesn’t fully apply — with authorities able to search people’s cell phones, computers, luggage, […]