How CTV supercharges existing marketing efforts across the advertising board. ’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? We’re guessing it’s been a long time (if ever). In today’s world, internet-connected devices play an integral, if […]
Month: July 2023
This year’s Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land’s own George Nguyen to talk SEO tactics and strategies. In an interview with the Best SEO Initiative Award winners, Search Engine Land Editor George Nguyen deep-dives into the best SEO strategies and tactics for your campaigns. Here are […]
Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights. If you run a PPC agency, you’ll know it’s not that unusual for clients to occasionally bring in an outside auditor to review their […]
In a rather concerning incident, it appears the Transportation Safety Administration balked at a senator’s attempt to opt out of facial recognition. The TSA has been slowly rolling out facial recognition in airports across the US, using the technology to speed up password and identity verification. The process is supposed to be opt-out, with travelers having the […]
We want to know how marketers like you are using Amazon advertising! The team at Search Engine Land has put together a brief survey looking for feedback on whether and why you or your clients have or have not been advertising with Amazon. If not, why? If so, where are budgets coming from? Are they […]
Bing has quietly released an update for the Bing iPad App, adding new features and making optimization improvements to the app. The app can be downloaded for free over here in the app store. The changes, as listed in version 1.3 include: Bookmark Web/Image/News Search Query Provide Daily Trending Images with density layout Enable Map […]
Plus, Google News and Discover penalties Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how much do […]
Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to? Marketers have been growing increasingly concerned about advertising on Twitter. So much so, Twitter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to […]
On average, each crawled web page has at least one critical error—make sure to fix yours You’ve audited websites a lot of times and probably used different tools to identify the issues that harm SEO and UX. While this process is nothing new to you, there might be different ways to look at it and […]
How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects. You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive knowledge of Pandas, Penguins, Possums and Pigeons. […]