Thursday, 9 May 2024
Month: August 2023

TikTok pilots new ad-targeting tech that offers improved data security

The platform currently faces a nationwide ban in the US if it’s found guilty of violating data privacy laws. TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data and find commonalities without sharing the […]

Schema usage up 4x among top ranking ecommerce sites

As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages. With SEO planning for the holiday season already underway, schema usage seems to be a top priority for ecommerce brands that own the top-ranking keyword positions. Compared to 2022, schema adoption has increased […]

Meta launches new AI tool that creates music using text prompts

AudioCraft can produce high-quality, realistic music and sound effects – but there are some risks marketers need to consider first. Meta has rolled out a new AI tool that enables marketers to create music using text prompts. The new system, which is called AudioCraft, uses three models, AudioGen, EnCodec and MusicGen to produce high-quality, realistic […]

Oracle Unveils Secure Cloud Computing Architecture for the DOD

Oracle has announced its Secure Cloud Computing Architecture (SCCA) for the DOD, aimed at streamlining secure cloud adoption and compliance. DOD contracts are lucrative but require extra security for the DOD and other government agencies. Oracle is taking a novel approach, providing a framework to dial in the needed security, according to the company’s announcement: The […]

3 Ways to Set Your Brand Apart in the B2B Space

The landscape of marketing is changing, and many of the principles you learned a few years ago no longer apply. Indeed, in just a few short years, the entire internet could look very different from how it does today. One of the biggest differences is that you can’t just sell customers on the problem-solving aspects […]