Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance. Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to […]
Month: September 2023
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This isn’t […]
Scott Brinker on why search marketers are uniquely qualified to lead in the new “martech era.” As marketing functions increasingly rely on technology, Scott Brinker, aka “Chief MarTech,” laid out nine reason he believes search marketers are poised for leadership as marketing becomes increasingly technology-dependent in a keynote presentation at SMX East in New York City last week. Search […]
Mozilla has issued updates to its Firefox web browser and Thunderbird email client that fix a zero-day flaw being actively exploited. Mozilla described the issue, labeled “CVE-2023-4863: Heap buffer overflow in libwebp,” in an advisory: Opening a malicious WebP image could lead to a heap buffer overflow in the content process. We are aware of this […]
Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago. Shopping ad growth continues to cannibalize text ad spend on desktop. Retail spend shifted significantly from paid search text ads to paid search shopping ads on desktop this Black Friday weekend compared to a year ago. […]
Multiple account management continues to become easier and more streamlined. Shortly after launching the Multi-Linking feature this past fall to help users managing multiple accounts, Bing Ads is now offering an additional way to manage multiple accounts easily. Multi-User Access will allow users to have one email and password to access all of the Bing Ads accounts they […]
Four months in, 19 rivals say too little has changed. Comparison shopping engines aren’t satisfied with Google’s response to the European Commission’s demand that the search giant give equal treatment to competitors. “Google’s current remedy proposal has been in operation for more than four months, and the harm to competition, consumers and innovation caused by […]
Why Pinterest moved beyond CTR to understand ad engagement Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed […]
In the digital age, online visibility is more important than ever for businesses. That’s why search engine optimization (SEO) is an important tool for businesses that want to increase their online visibility and drive more traffic to their websites. But SEO tasks are complex and time-consuming. That is the reason why outsourcing SEO tasks to […]
What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions. What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to every day? […]