Apple and Microsoft are arguing that their services should be exempt from the EU’s “gatekeeper clause,” arguing they are not big enough. The EU passed the Digital Markets Act, labeling companies that meet user base and income thresholds as “gatekeepers.” Such companies will be required to allow their services to work with competitors. The bloc […]
Month: September 2023
Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy. Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to […]
Microsoft has started to roll out a new, simpler look for the Bing SERP. It looks very much like the “old Google.” It’s more spartan than the previous Bing UI — or “clean” if you prefer. As Google has added more graphics, icons and features to its SERPs some have complained that the pages are starting […]
Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing. Voice Interface Optimization has now become a thing, but it’s not yet a fully realized thing. Voice interfaces are showing up everywhere, most notably in intelligent speakers like Google Home and Amazon Alexa. However, the standards for this kind of interaction […]
Steer your LinkedIn ad campaigns away from pitfalls. Learn tips for sidestepping B2B targeting, creative and optimization issues. LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re puzzled by your LinkedIn Ads setup going awry, […]