Meta’s latest feature, dubbed “topic tags,” introduces a fresh avenue for users to explore and discover brands. Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality […]
Month: December 2023
Foldable smartphones were more popular in the third quarter of 2023 than was anticipated earlier, according to a new report. The shipments of foldable smartphones and their panels surged in the quarter due to two major reasons, as per the numbers revealed in the study – firstly, the launch of Samsung’s Galaxy Z Flip 5 and Galaxy Z […]
Gemini, Google’s multimodal large language model, will be added to Search and Ads next year. It has already reduced SGE response times. Google today announced Gemini, a multimodal large language model, and confirmed the AI model will be added to Search and Ads next year. Gemini in Search. Gemini will become available in Search, Ads and […]
Events are important in our search community. Discover how to support those who are running events and the community they help build. I have been well aware of the importance of global communities since I started working freelance at home and also in an office environment. Digital communities are so important, especially in our industry as we […]
Revamp your ecommerce content strategy with actionable tips on making your pages truly helpful through dynamic elements and UGC. Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without reinventing the wheel. Dynamic content on category pages Historically, […]
The news comes just days after X’s biggest advertisers boycotted the platform. Meta is reportedly planning to launch Threads in the EU before the end of the year. The news comes after X’s biggest advertisers – including Disney, Paramount and Sony Pictures –boycotted the Elon Musk-owned platform following his endorsement of an antisemitic conspiracy theory Why we care. Although Threads […]
Google Merchant Center Next will support rules and supplemental feeds early next year. The predecessor version, Google Merchant Center, is still used by some advertisers and already supports these new features. Google Merchant Center Next (GMC Next), a simplified version of Merchant Center, was unveiled in May. Advertisers that haven’t transitioned to GMC Next and want […]
Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 […]
Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The models being removed are: First-click. Linear. Time decay. Position-based. Starting in April 2024, any conversion sources still using these models will be switched to data-driven attribution. Marketers not wanting conversions that use data-driven […]