If you’re not using social media to grow your brand awareness, improve brand sentiment, and build a community of loyal followers, you should be. With more social platforms popping up every month, there are more ways than ever to connect with your customers and prospects via engaging content. But before you start posting at will, it’s important to note […]
Month: April 2024
Reflecting on today’s milestone, Brendan Bechtel, chairman and CEO of Bechtel, shared the following: “According to the World Nuclear Association, about 30 countries are considering, planning, or starting nuclear power programs, and 20 more have signaled an interest. At the recent Nuclear Energy Summit in Brussels last month, 32 world leaders confirmed their COP 28 climate commitments to triple their nuclear […]
Header bidding is a technology where publishers offer their ad inventory to many ad exchanges. Learn to automate it step by step. What Is Header Bidding? Header bidding is a technique where publishers offer their ad inventory to many ad exchanges, also called Supply-Side Platforms (or SSPs), simultaneously before making calls to their ad servers. […]
Highlights Google Ads now offers generative AI tools to create images for Demand Gen campaigns. Advertisers provide text prompts, and AI generates unique, high-quality visuals. Google emphasizes responsible AI development with safeguards around ad policies and image originality. Google announced the rollout of new generative AI capabilities for Demand Gen campaigns in Google Ads today. The tools, […]
Google’s plan for IP protection would give them a monopoly on location data and drive up costs for advertisers. Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. […]
Learn how to craft powerful ChatGPT prompts to generate high-quality SEO content. Follow expert tips, examples, and strategies for layering prompts to get the best results. ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals. However, the prompts you provide largely determine the […]
Google’s Gary Illyes says that Google needs very few links, more evidence that links matter less than at any other time in SEO history Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. […]
The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency. YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. These updates include: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. If you are a YouTube Shopping […]
Pathways LA, a leading Resource and Referral Childcare Agency and advocate for early childhood education and family support services, hosted its yearly fundraising event, “Seeds of Hope: Building Brighter Futures Dinner,” on Saturday, April 13. The event attracted a diverse array of attendees, including elected officials, community leaders, advocates, child care providers, all united in their […]
Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise. The rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits like: Improved efficiency. Powerful content ideation. Rapid research. These efficiencies have allowed SEO programs […]