Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models. AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. This approach enables customized strategies that align with specific business goals and can be adjusted based […]
Month: August 2024
Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more. For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. Keyword match types. Campaign setting adjustments. Ad copy changes. This article delves into those tests, explaining […]
A groundbreaking advancement in paper-like display technology will be revealed at IFA Berlin this September. With the ecoVISION Paper Display, e-readers can play full-colour video content, computer monitors can be used comfortably for reading, and digital signage can reach unprecedented levels of energy efficiency. HANNspree will showcase a new range of ecoVISION products, slated for […]
Education at Work, a national work-based learning non-profit, in collaboration with Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, announce a new pilot program to help college students gain valuable industry experience in tax, accounting, and financial services while earning money to offset college expenses. The initial phase of the program launches […]
Internet2 has been awarded a two-year $249,994 Institute of Museum and Library Services (IMLS) grant to bolster the digital capabilities of Alaska Native, Native Hawaiian, and Tribal libraries. Funded through the Laura Bush 21st Century Library Program, the grant will enable the Internet2 Community Anchor Program to work closely with these libraries to scale the adoption of the Toward Gigabit Libraries […]
EmpireCLS, a leading provider of luxury chauffeured transportation services, is thrilled to announce its designation as the Forbes Travel Guide Preferred Luxury Chauffeured Provider for 2024. This prestigious recognition underscores the company’s unwavering commitment to delivering exceptional service and unparalleled luxury experiences to discerning clientele. Forbes Travel Guide is the world-renowned authority on luxury travel, […]
Advertisers must comply with Google’s updated cryptocurrency ad policies to maintain market access and avoid disruptions. Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. The new rules will take effect on Sept. 20. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in Switzerland, aiming to ensure that […]
In the early days of AI Overviews (and Search Generative Experience before that), Google typically cited sources beyond the top 10 results. The sources cited in Google AI Overviews now match one or more of the webpages from the top 10 Google organic search results 99.5% of the time. This new data was shared on LinkedIn by […]
Get ahead in AI video creation by exploring top tools on the market while OpenAI’s Sora remains under wraps. A lot has changed over the past year while I’ve been waiting for “the best AI video generators for creators and marketers” to emerge. The list of leading contenders got scrambled six months ago when OpenAI […]
New data from Synergy Research Group shows Artificial Intelligence (AI) is rapidly transforming the Contact Center as a Service (CCaaS) market, with new technologies like Generative AI leading the charge. As AI’s role in customer service continues to grow, it raises important questions: How much of the CCaaS market is truly AI-powered? Will contact center […]