Google Ads update lets you generate tailored creative content aligned with specific webpages, enhancing ad relevance and performance.

You can now input a list of specific webpages, which Google Ads will use to generate customized assets like images and videos. These assets are automatically optimized to match the content of the specified pages, potentially leading to more effective ad creative.

This new “Page-specific Assets” capability aims to give advertisers more control over the creative elements powering those campaigns.

How it works.

• Advertisers can now provide a list of specific webpages to Google Ads.
• This triggers the system to generate assets (images, videos, etc.) that are tailored to the content of those pages.
• The goal is to deliver ad creatives that are more closely aligned with the user’s context.

Why we care. This feature allows advertisers to provide a list of specific webpages to enhance asset generation for Performance Max campaigns, potentially leading to better-aligned ad content, improve ad relevance and performance.

First seen. Adriaan Dekker shared Felix Mayo’s findings on LinkedIn:

What to watch. How widely adopted this feature becomes, and whether it leads to measurable performance improvements for Performance Max users.