Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that:

Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together.

On the other hand, marketers are 39 percent more likely to see improvement in their overall marketing performance when they deploy a complete marketing analytics stack of five or more tools. Clearly, the right tools are critical to success.

Source: Searchengineacademy

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry