Google dropping continuous scroll in search results
Continuous scroll launched in Google mo
. A Google spokesperson told Search Engine Land that today, June 25, removing the ability to continuously scroll on desktop Search results, followed by mobile in the coming months.
The “Next” at the bottom of the page will show on desktop search and the “More results” button will show on mobile search.
Google said this change is to allow the search company to serve the search results faster on more searches, instead of automatically loading results that users haven’t explicitly requested. Google also told us that it found that loading more results automatically didn’t lead to significantly higher satisfaction with Google Search.
What continuous scroll looks like on desktop. Here is a GIF of continues scroll in action on desktop search:
What the pagination bar looks like. Here is what the bottom of the page one Google Search results look like on desktop with the classic and old pagination bar:
