Key stat: Proximity mobile payment transaction value will increase by 21.4% this year and by double digits through the end of our forecast in 2028.

Beyond the chart:

• Nearly 4 in 10 people in the US (39.3%) will use proximity mobile payments this year, according to our March 2024 forecast.
• Apple Pay is the No. 1 proximity mobile payment platform by users in the US. No. 2 is the Starbucks mobile app, followed by Google Pay.
• Creating seamless ways for consumers to buy in-store enhances the retail experience.

Use this chart:

• Push to modernize mobile payment technology in-stores.
• Emphasize consumers’ need for convenience.