“While marketing skills like marketing campaign management, SEO/SEM, and channel marketing were in high demand in 2015, things have changed,” according to member marketing and communications.

“This year, SEO/SEM dropped five spots from #4 to #9 and marketing campaign management dropped completely off the list. Demand for marketing skills is slowing because the supply of people with marketing skills has caught up with employers’ demand for people with marketing skills.”

Requriement for SEO & Other Marketing Skills
After examining data on its 450 million users, SEO/SEM didn’t even crack the top 10 on the U.S. version of this year’s list.

SEO/SEM required was strongest in Australia, Netherlands, and Singapore (second); Germany (third); Ireland and UAE (fifth); and the UK (seventh).Of the 14 individual countries LinkedIn looked at, social media marketing was listed as a top skill in only one country: China, where it ranked seventh. Back in 2013, social media marketing was the skill that topped LinkedIn’s list.Marketing Campaign Management made an appearance on a few lists: Germany (fourth); Ireland and Singapore (sixth); and France (10th).

Top Professional Skills of SEO/SEM
Meanwhile, other web-related skills remain very much in demand. Here’s are the 10 top skills globally, according to LinkedIn:

1.Cloud and Distributed Computing
2.Statistical Analysis and Data Mining
3.Web Architectures and Development Framework
4.Middleware and Integration Software
5.User Interface Design
6.Network and Information Security
7.Mobile Development
8.Data Presentation
9.SEO/SEM Marketing
10.Storage Systems and Management

Source:searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.