Sunday, 24 Nov 2024
Author: ppcguru
Transform content creation with AI and automation

Transform content creation with AI and automation

Are you tired of content creation bottlenecks and struggling to keep up with audience demands? It’s time to revolutionize your approach. Join Deloitte Digital and Adobe for Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automation where they’ll unveil how AI and automation can transform your content creation process. Discover how […]

Evaluating technical SEO data: Key segmentation approaches

Learn commonly used and lesser-known data segments to help you pinpoint technical SEO patterns and trends in enterprise websites. When training new technical SEOs, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog, Lumar, OnCrawl). I presented on this topic at SMX Advanced 2024. For those who […]

Lightview Capital Announces Sale of Array

Lightview Capital (Lightview), a leading lower middle market private equity firm announces the sale of Array to WCG, a global leader in clinical research solutions. Founded in 2003, Array is a leading content engagement partner for life sciences events that offers a unique combination of data, technology, and engagement services proven to enhance business results […]

Google enhances Local Services Ads with auto-selected photos

Google enhances Local Services Ads with auto-selected photos

Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles. Google is rolling out a new feature for Local Services Ads (LSA) that automatically selects profile photos to display in advertisements. Why we care. This update aims to increase ad engagement and potentially […]

Wix Reports Second Quarter 2024 Results

Wix Reports Second Quarter 2024 Results

Accelerated bookings growth, driven by key product initiatives, and FCF margin expansion in Q2 builds momentum for 2H Meaningful bookings growth acceleration with total bookings of $458.4 million, up 15% y/y, as a result of strong Wix Studio uptake, benefits from growing AI capabilities and commerce platform expansion as well as positive response to the price […]

Teams that train together, win together. Send your team to SMX!

Teams that train together, win together. Send your team to SMX!

Transform your team into a veritable search marketing Swiss Army knife with actionable training + live Q&A! Successful search marketing requires thoughtful coordination between diverse teams responsible for SEO, PPC, analytics, and beyond. Get your team on the same page, speaking the same language, and working towards a shared vision of success: Attend the SMX Master […]

SecureIQLab Announces the Upcoming Web Application & API Protection (WAAP) 4.0 Test

SecureIQLab Announces the Upcoming Web Application & API Protection (WAAP) 4.0 Test

SecureIQLab LLC, a leading provider of cloud security validation solutions, is proud to announce the upcoming Web Application & API Protection (WAAP) 4.0 test. In the WAAP 3.0 test, emphasis was placed on critical operational efficiency metrics and baselining API security. Given the increasing importance of API protection, version 4.0 will add more API security […]

LinkedIn ad prices surge as advertisers’ X boycott continues

LinkedIn ad prices surge as advertisers’ X boycott continues

Prices have surged by as much as 30% – but advertisers are reporting up to 20% ROI for premium LinkedIn campaigns. LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X […]

Google Ads introduces new surcharges for specific jurisdictions

Google Ads introduces new surcharges for specific jurisdictions

Google will introduce a 2.5% Digital Services Tax (DST) fee on Oct. 1 for ads served in Canada to cover regulatory costs in various countries. Google is implementing jurisdiction-specific surcharges for ads served in certain countries, impacting advertisers globally. Why we care. These new fees, such as the Canada DST Fee, will increase advertising costs for […]

Encrypted Flash Drives Market to Reach $0.2 Billion, Globally, by 2032 at 7.8% CAGR: Allied Market Research

Allied Market Research published a report, titled, “Encrypted Flash Drives Market by Type (Hardware Encrypted and Software Encrypted), and Application (Military-grade, Consumer-grade, Enterprise-grade, and Others): Global Opportunity Analysis and Industry Forecast, 2024-2032″. According to the report, the encrypted flash drives market was valued at $0.1 billion in 2023, and is estimated to reach $0.2 billion by 2032, growing at a CAGR […]