Bidding agreements prevented 1-800 Contacts and its rivals from bidding on each other’s trademarked terms. The US Federal Trade Commission (FTC) has sued 1-800 Contacts for allegedly pursuing “anticompetitive agreements with rival online contact lens sellers that suppress competition in certain online search advertising auctions.” According to the FTC: 1-800 Contacts entered into bidding agreements with at […]
Author: ppcguru
Volvo is working with Swedish steel maker SSAB in an effort to move to fossil-free steel for automotive production. Volvo has been one of the automakers working to transition to an all-electric lineup, with the company planning on completing the transition by 2030. Not content to stop there, the company is looking to reduce its carbon footprint […]
US officials are warning the EU not to single out American companies with “protectionist” tech policies. The EU has a much higher standard for consumer protections and privacy, policies that have put it on a collision course with numerous US companies. In addition, some specific EU countries, like Ireland and the Netherlands, have worked out […]
Originally launched in August of last year as Bing for Schools, the new Bing in the Classroom program has moved out of its pilot phase and is now available to all US schools, grades K through 12. For participating schools, the free program offers ad-free and safe searches, daily lesson plans, as well as opportunities […]
This was a ten day rollout, and it might be a good time to check to see how you were impacted by this update. The Google June 2021 core update that began rolling out on June 2nd has finished rolling out on June 12th, the company just announced on Twitter. The announcement. Google said “The June 2021 Core Update rollout […]
The people running Facebook are an ambitious crew; they see Facebook as a successor to Google in many respects. In fact many of the executives used to work at Google, including CTO Bret Taylor, COO Sheryl Sandberg, Advertising VP David Fischer and Communications VP Elliot Schrage, among others. However as a search property Facebook has, […]
Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior. In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search. Fast-forward to 2018, and search marketers are […]
Expanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage reminds us that you can use AdWords scripts to ensure that your new ads are devoid of spelling errors. Well, it looks like we’re all going to be writing a lot of new […]
Google has resources and training available to help Partners meet the new requirements. Any Google Partners who meet the new February 2022 Partner requirements early will be able to get the new badge later in June. After the initial Program changes were delayed, Partners asked Google if they could receive the new badges if they […]
Bing announced today it is launching Bing Predictions, a new feature that uses search query data and social signals to predict outcomes and events. To kick-off its latest technology, Bing is applying its new search feature to predict the results of voting-based reality shows like The Voice, American Idol and Dancing with the Stars. Users […]