Huawei has released a range of new devices powered by the company’s HarmonyOS, as it tries to move beyond Google and US sanctions. Huawei was one of the top smartphone makers in the world before being crippled by sanctions. The company has been accused of being a conduit for Beijing to spy on other countries […]
Author: ppcguru
Contributor Ryan Shelley explains that technical SEO is more important than ever — but for long-term ranking success, understanding how Google processes data is key. “Does technical SEO even matter anymore?” “If I just write a lot of content, I’ll drive traffic right?” “Is keyword research even worth the investment?” These are common questions I […]
Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast […]
Dear Facebook, A couple of weeks ago you launched your new location service, Places. We all think it’s great and are really excited that you’re opening up the world of location to a whole new audience. We can’t wait to start finding new and exciting ways of using Places to connect consumers and brands. But […]
Bing is getting smarter today with the addition of food- and drug-related entities to its library of facts. The new at-a-glance information for these searches will appear in the Snapshot area on the right side of Bing’s search results. In some cases, like the hamburger search shown below, the Snapshot includes a dropdown to further […]
Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers. With the unpredictability of travel last year, Google made adjustments to help both advertisers and searchers adapt. Now, travel- and tourism-related businesses are expecting a dramatic increase in search volume and bookings due to the pent-up […]
Tesla is poised to take the unusual step of paying for semiconductors in advance in an effort to stay ahead of the shortage. Semiconductors are in short supply as a result of the pandemic. Initially, production was hurt due to lockdowns and quarantines. The issue was later exacerbated by increased demand for computers, tablets and […]
A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first technologies. In parallel, over the last year, we have witnessed the convergence of content and search engine optimization (SEO). Intelligent marketers are utilizing these trends and building integrated marketing frameworks […]
AdWords recently released a Health Score feature that ‘grades’ your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares. Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, it’s not so crazy. Or new. My […]
Elon Musk has signaled his willingness to open a factory in Russia, according to a new report. Russia is not currently one of Tesla’s main markets. In fact, according to TheStreet, only 700 new Teslas were purchased in the entire country last year, along with less than 5,300 used vehicles. Nonetheless, it appears Musk has his […]