This is the first update of the SEO starter guide in several years. Google announced that it has retired the old PDF version of the SEO Starter Guide originally released in 2008, over nine years ago, with a new web-based version of the guide. The last time Google updated this guide was several years ago. The new guide merges […]
Author: ppcguru
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions. Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it comes to ad copy, there may not appear […]
Important as education is for the modern workforce, the formal system that provides and certifies educational attainment is broken. Costs have gotten away from the benefits of a formal college degree. Students face college costs today that is 3 times higher than they were less than 20 years ago. Housing and food insecurity are rampant among […]
Bing announced they now offer driving directions in the form of a quick answer directly in the Bing search results. For example, last week, I drove from New York to Toronto and I wanted to tell how long the drive was. So all you need to do is search for [nyc to toronto] and Bing […]
Google has said again that links in guest blog posts should be nofollowed. John Mueller, a Google senior webmaster trends analyst who has been with the company for almost 13 years now, recently said on Twitter that links within guest blog posts or contributed content should be nofollowed. This is not necessarily new messaging from Google but whenever […]
Social bookmarking service Xmarks, which began life as a Firefox social bookmarking add-on called Foxmarks, has developed an interesting new service called “SearchBoost.” It permits star ratings to appear as an overlay in paid-search ads (in Google, Bing) for users that have the company’s browser add-on installed. Xmarks CEO James Joaquin told me the Xmarks […]
Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them. As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results. As a marketer, those terms probably aren’t new […]
Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology. Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that […]
Have you ever scrolled through Facebook and seen the provocative polls about what your favorite color is or perhaps a memory that reminds you of your mother? You might have even been tempted to share your take on these questions to see how they compare to other people’s. Now what if you knew that that […]
New York Magazine Editor in Chief, David Haskell has said his publication is working with Apple on a “journalism project.” The news industry has been under siege for years, thanks mainly to the rise of digital news and publications. A number of companies have worked on solutions, one of those being Apple News. Various publications have […]