Tuesday, 26 Nov 2024
Author: ppcguru

At Five Years Old, Bing Has Come Far Yet Has More To Grow

Microsoft’s Bing search engine has turned five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its market share and created a search platform for other Microsoft products. But when it comes to mindshare, Bing is still far behind rivaling Google as […]

Is your business ready to start using LinkedIn Ads?

For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting them to buy today. When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where else can you specifically target […]

Cookieless data isn’t the only concern in search marketing

Strategies to help you adapt to the new normal. In response to a growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser. With all of the changes Google has been making over the past year, including its […]

Amazon Unveils ‘WorkingWell’ Employee Wellness Program and App

Amazon has unveiled its “WorkingWell” employee wellness program, aimed at improving health and reducing injuries. Amazon has come under fire repeatedly in recent months over its workplace conditions and how it treats its employees. The company has been accused of using Pinkerton detectives to monitor unionization efforts, has illegally fired workers who tried to improve working conditions, has stiffed drivers some […]

Why call tracking helps improve PPC lead generation account performance

Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI. Many businesses receive significant lead volume from phone calls. The reason marketers want to generate phone leads is to capitalize on the immediacy of being able to […]

Bing Mobile Domain Returns Service Unavailable 503 Error

If you try to access Bing Mobile at m.bing.com, you will be presented with an error message. The error will read: The page you want isn’t available We’re working to restore service as soon as possible. The server error code also returns a major error, specifically a 503 error code which means the service is […]

Amazon Destroyed Millions of Counterfeit Products in 2020

Amazon has detailed its efforts to fight counterfeit products, including the destruction of more than 2 million counterfeits. Few companies have enjoyed as much success as Amazon during the pandemic. The company became a lifeline for many who were under lockdown and quarantine, and significantly expanded its workforce to keep up. A long-term problem Amazon […]