There is power in storytelling. Every individual has a story to tell, but most don’t think they have the tools to do so. There are over 150 million books in circulation globally, and over 2 million more books are published each year. Stories are shared every day through a variety of social media and web-based platforms. […]
Author: ppcguru
Consumer Reports (CR) has tested Tesla’s Autopilot software and it’s not good news for the electric vehicle company. In the wake of the fatal crash in Spring, Texas, in which it was reported that no one was behind the wheel, CR wanted to see if that scenario was possible. Tesla’s Autopilot software is only supposed to […]
Acronym won the Landy Award for Best Overall Enterprise SEM Initiative This year’s field for the Search Engine Land Award for Best Overall Enterprise SEM Initiative was a competitive one. The winner needed to utilize best in class tactics and initiatives, various platforms and tools, and, of course, improve visibility and/or convert new customers on major […]
Twitter has enabled 4K picture uploads via iOS and Android, bringing its mobile apps on par with its web app. Twitter’s apps were previously limited to 2048 x 2048 pixels, whereas the web app could upload photos with a resolution of 4096 x 4096. The company has now upgraded its mobile app abilities to match […]
Plus, the local SEO problem of 1-star, no-comment reviews Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and […]
Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site. How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks […]
A funky thing happened today on Bing. Depending on your location, it appears, Bing returned search results with either nearly all ads or the opposite, just organic results. All Paid With the exception of image search results and related search suggestions, the only results on a search for “jeans” were ads. Below is a desktop […]
Ford is laying down the gauntlet in the self-driving arena, declaring its BlueCruise software has completed the “Mother of All Road Trips.” Self-driving vehicles are the next great frontier for the automotive industry. Virtually all of the major players are working on self-driving and autonomous driving systems. Ford is working on its self-driving software, BlueCruise, […]
Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money. Google announced this morning the official launch of auto-applied Google Ads recommendations. The company is “rolling out the option to apply recommendations automatically.” This is an opt-in feature, and you can choose from over 17 recommendations to […]
But ideas differ on how it will affect the day-to-day work for paid search advertisers Ten states joined together in December 2020 to sue Google for allegedly monopolizing the digital advertising industry. The lawsuit claims that when Facebook began to gain traction as a rival advertiser, Google made an agreement with Facebook to reduce competition […]