The social media marketing week in review: A round up of news and announcements you may have missed. Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over […]
Author: ppcguru
SEO Ask the SMXpert: SEO markup and structured data Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content. The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. […]
Bing Ads has been rolling out bulk editing capabilities within the web interface over the past few months. Today, more options became available. Bulk bid and destination editing are both relatively new additions, and now advertisers can edit keyword match types in bulk. At the ad group level, bids can be set or adjusted up […]
Property promotion ads help hotels capture demand in users looking online for places to stay Property promotion ads are now available globally for hotels looking to capture demand for users who are searching but don’t know what hotel they’d like to book. “They show prominently in search results for geographical locations, allowing advertisers to position […]
We also spoke about common issues found in many SEO audits. Last November I met up with Fay Friedman, an SEO based in New Jersey who currently works in the property management space but spent a lot of her early career in e-commerce SEO. Fay Friedman is the the Director of SEO and Marketing of […]
If you were searching for a celebrity on Bing this year, there’s a good chance you were looking for Kim Kardashian. Using data from Bing Trends, the site released its most popular searches of 2014, listing everything from top celebrity, athlete and news story searches to the Top Ten ice bucket challenges, and vacation destination […]
Plus, Facebook ads reach grew by 30% worldwide during the pandemic Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, […]
TransUnion’s new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy This month, global information company TransUnion entered a partnership with a data and insights platform, Blockgraph, which is owned and operated by Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS, Inc. The TV publishers (aka broadcasters) gain the use of privacy-focused identity, data […]
A guide to testing the latest Google Ads features and let them work for you. Google released new smart features and ways to buy ads on its different channels. As always with the novelty, there will be a learning curve. At SEISO, the reference PPC insight platform, we analyzed the impact of these updates on […]
Intel CEO Pat Gelsinger has his sights set on regaining Apple as a customer, thanks to Intel’s planned factories in Arizona. Apple made headlines when it announced it would be transitioning its Mac platform to its own custom silicon, based on Arm designs. Previously, Apple used its own custom silicon in iPhone and iPads, but relied on […]