Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website. Google has been on a mission to transform search from “strings to things.” This mission was one of the many reasons for the Hummingbird update […]
Author: ppcguru
Advertisers can create new Expanded Text Ads in Bing Ads or import them from Google AdWords. After running Expanded Text Ads (ETAs) in beta beginning in late August, Bing Ads rolled out ETAs to all markets on Tuesday. Advertisers can now set up and launch the longer text ad format in the web UI or the Bing Ads Editor […]
There is power in storytelling. Every individual has a story to tell, but most don’t think they have the tools to do so. There are over 150 million books in circulation globally, and over 2 million more books are published each year. Stories are shared every day through a variety of social media and web-based platforms. […]
Consumer Reports (CR) has tested Tesla’s Autopilot software and it’s not good news for the electric vehicle company. In the wake of the fatal crash in Spring, Texas, in which it was reported that no one was behind the wheel, CR wanted to see if that scenario was possible. Tesla’s Autopilot software is only supposed to […]
Acronym won the Landy Award for Best Overall Enterprise SEM Initiative This year’s field for the Search Engine Land Award for Best Overall Enterprise SEM Initiative was a competitive one. The winner needed to utilize best in class tactics and initiatives, various platforms and tools, and, of course, improve visibility and/or convert new customers on major […]
Twitter has enabled 4K picture uploads via iOS and Android, bringing its mobile apps on par with its web app. Twitter’s apps were previously limited to 2048 x 2048 pixels, whereas the web app could upload photos with a resolution of 4096 x 4096. The company has now upgraded its mobile app abilities to match […]
Plus, the local SEO problem of 1-star, no-comment reviews Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and […]
Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site. How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks […]
A funky thing happened today on Bing. Depending on your location, it appears, Bing returned search results with either nearly all ads or the opposite, just organic results. All Paid With the exception of image search results and related search suggestions, the only results on a search for “jeans” were ads. Below is a desktop […]
Ford is laying down the gauntlet in the self-driving arena, declaring its BlueCruise software has completed the “Mother of All Road Trips.” Self-driving vehicles are the next great frontier for the automotive industry. Virtually all of the major players are working on self-driving and autonomous driving systems. Ford is working on its self-driving software, BlueCruise, […]