Square has bought a majority stake in TIDAL, the music streaming service built and co-owned by artists. Square is one of the leading mobile payment companies, making it easy for small businesses to handle sales and transactions. The goal of the deal, valued at $297 million, is to open up new avenues of business, centered […]
Author: ppcguru
Ever wonder why that link-building campaign you spent a ton of time and money on didn’t take off? Contributor Paddy Moogan offers 5 content execution tactics that will help you haul in quality links. I spend a lot of time trying to figure out why some content ideas get links and why some don’t. There […]
Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line. Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. […]
The rebrand includes new logos, and Give with Bing is now available in seven markets. George Nguyen on October 5, 2020 at 4:17 pm Microsoft has rebranded Bing, the company announced Monday, to incorporate the parent name. The now-dubbed “Microsoft Bing” also has a new logo. The company also announced an expansion of Give with Bing, an extension of […]
When it comes to search marketing, it can be tempting to stick with what you know. Maybe it’s time to step out of your comfort zone. Search advertising is evolving alongside a rapid change in user shopping behavior. With audiences shifting more than ever, it’s important for marketers to make the most of potential customers […]
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads. In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago […]
“We are arming the rebels… the entrepreneurs, the small business owners, the independent brands, and the rebels are winning,” says Shopify President Harley Finkelstein. “It feels like the retail world that would have existed in 2030 was pulled back to 2020. We have seen this massive catalyst to an acceleration in digitalization in commerce and retail. We […]
You may see more green scores in your core web vitals report in Search Console. If you check out your core web vitals report within Google Search Console over the next day or two, you may start to see a lot more green scores. This is not necessarily because of anything you may have done to improve […]
Marketers should check with click tracking providers to ensure data continuity. Google announced today that the deadline to adopt parallel tracking for Video ad campaigns is April 30. Parallel tracking for Search campaigns took effect in 2018, so this announcement specifically applies just to Video campaigns. What is parallel tracking. Parallel tracking is a form of campaign click […]
Recent image updates show University of Phoenix Stadium being prepped for Sunday’s Super Bowl. With just four days to go until Super Bowl 49, Bing Maps has rolled out a series of updates focused on the place where it’s all happening on Sunday: University of Phoenix Stadium in Glendale, Arizona. The updates involve new satellite and ground-level […]