Learn some strategies to help you harness the power of local search and succeed in 2021. The pandemic has fundamentally changed buyer behavior and disrupted the local search marketing industry. As 2021 is poised to be one of the most interesting years for search yet, how can advertisers and marketers navigate this evolving, more localized […]
Author: ppcguru
Plus, Microsoft is replacing CPC with eCPC by the end of April. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good […]
Toyota is partnering with Aurora and Denso to develop autonomous vehicles, rather than going it alone. Autonomous vehicles are widely seen as the next big step for the automotive industry. Whether it be a personal vehicle, mass transportation or rides-sharing, autonomous driving promises to usher in an era of safer, less distracted driving. Automakers are […]
One of the disadvantages of being a digital marketer outside of the US, as I’ve said before, is that so many great new innovations take months to be launched in other countries. A case in point is Facebook Places, which, despite the fact that Facebook’s EMEA HQ is based in Dublin, has only just been […]
Nissan may have unveiled the most unique remote work concept yet, the NV350, an Office Pod Concept camper van. If the idea of sitting at the kitchen table or home office day in and day out seems boring, the NV350 Caravan may be the answer. Nissan’s Office Pod Concept is a caravan with a retractable […]
Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on rankings and traffic. Back in 2016, I wrote a piece on optimizing internal linking structures. In the article, we discussed a range of issues from PageRank and link equity flow to anchor text and […]
Microsoft has unveiled “Viva,” a new employee experience platform (EXP) designed to integrate with Teams and Microsoft 365. EXP is a $300 billion a year industry and is more important than ever during the pandemic. While an unprecedented number of employees are working from home, the response to remote work has been a mixed bag. […]
Starting on April 6, 2021 Google will begin to enforce that the price showing on your product landing page matches that in the cart. Google announced it will begin on April 6, 2021 to enforce its longstanding policy of requiring merchants to show the price of an item from their Google Merchant feed to their e-commerce page, […]
Google released income numbers for its cloud division for the first time, and the results are a mixed bag. Google reported $13.1 billion in revenue for 2020, an increase from $8.9 billion in 2019. Losses increased as well, however, hitting $5.6 billion. In contrast, losses in 2019 were $4.6 billion and $4.3 billion in 2018. […]
Microsoft is building a team of Rust developers, both for internal work and collaboration with the community. Rust is a relatively new programming language. Syntactically, it’s similar to C++, but is designed to offer better safety, especially in how it handles memory management and concurrency. The language was originally created by a developer at Mozilla, […]