Bing is so confident in some of their search results that they will remove the pagination to additional search result pages. Bing may drop their paginated search results for some search queries where they are confident that page one of the search results are “the most relevant results” for the query. If you search for some long […]
Author: ppcguru
Facebook is facing backlash from workers in Ireland, as they demand the right to work from home amid the pandemic. Like many companies, Facebook pushed back its return-to-office date as the pandemic drags on, allowing employees to work from home until July 2021. Unfortunately, that doesn’t seem to apply to content moderators that are working […]
GM has become the latest company to commit to an all-electric light-duty lineup by 2035, with the goal of being carbon neutral by 2040. Automakers around the globe are embracing electric vehicle (EV) technology, with everyone from Subaru to Bentley committing to phasing out fossil fuels. In the US, President Biden’s action to rejoin the Paris Agreement is placing […]
Learn how UGC can improve all your search marketing KPIs, including page rankings and Google Ads click-through rates. Learn why User-Generated Content (UGC) is one of the most effective ways to create a highly successful, long-term SEO and conversion strategy. This report from Shopper Approved covers what the most relevant forms of UGC are, how […]
Your journey to mastering search marketing analytics begins here. If your New Year’s resolutions include earning more organic traffic, executing stronger PPC campaigns, and generating greater profits, you can’t afford to miss the actionable tactics at SMX Report — online February 23. At just $99, your All Access pass packs a ton of value, including an all-new training […]
It’s been a month and a half since Apple introduced privacy labels, and Google has yet to updates many of its iOS apps to support the feature. Apple introduced App Privacy Details in iOS and iPadOS 14.3 as a way to inform users of what data apps collect and keep about them. The feature is […]
Google has announced it was not impacted by the SolarWinds hack, one of the biggest cybersecurity breaches in US history. Corporations and government agencies were compromised by a supply chain attack involving SolarWinds’ Orion IT software. Hackers managed to compromise Orion IT, creating a trojanized version that left organizations using it open to attack. Despite using SolarWinds […]
New terms pave the way for Gemini-powered search ads on the PC. This morning Yahoo and Microsoft announced an amended search relationship. While it keeps the basic framework of the original deal in place it gives both companies, most notably Yahoo, more autonomy. Under the old deal, Yahoo had to carry Microsoft’s Bing’ ads on desktop. On mobile, […]
We analyzed more than 129 million calls across 12 industries to understand inbound marketing’s impact on generating calls from leads The marketing landscape has shifted since HubSpot introduced the concept of inbound marketing in 2005. Instead of relying on interruptive tactics like cold calling and commercials, inbound marketing focuses on drawing customers to your business through content […]
Adam Heitzman from Higher Visibility and David Dweck with Wpromote give their best advice for running a successful search agency. This year’s Search Engine Land Award winners for Agency of the Year in SEO and SEM sat down with our Search Engine Land’s own Matt Van Wagner to talk about how they make their award-winning […]