Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news. Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players […]
Author: ppcguru
Version 10.8 also includes more options for downloading statistics and setting bids. Version 10.8 of Bing Ads Editor is now available for download. Here’s are some of the highlights of what’s new. 1. Support for app extensions: App marketers can manage app extensions, which show download links for iOS, Windows and Android devices (in the US only […]
We analyzed more than 129 million calls across 12 industries to understand inbound marketing’s impact on generating calls from leads The marketing landscape has shifted since HubSpot introduced the concept of inbound marketing in 2005. Instead of relying on interruptive tactics like cold calling and commercials, inbound marketing focuses on drawing customers to your business through content […]
Google Cloud has announced it has opened three new cloud regions, expanding its worldwide cloud presence. Google currently stands in third place, behind AWS and Microsoft Azure, in the cloud market. CEO Thomas Kurian has made it his stated goal to lead Google Cloud into at least the number two spot within five years. A big step […]
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes. This year was largely defined by platforms introducing, fast-tracking or postponing new policies, features, campaign types and offerings in reaction to how consumers and, by extension, advertisers, were impacted by the coronavirus pandemic. In early […]
We expected this to roll out in 2020 but that seems unlikely now. Google’s Danny Sullivan has confirmed with us that Google has not yet rolled out passage indexing. Initially we expected, based on the original announcement, that Google would roll out passage indexing by the end of the year – 2020. But since it is […]
Secure links for clients and increase rankings, traffic and revenue with reusable content campaigns, targeted outreach, keyword research and managing link blockers. I recently presented at SMX East in New York. Aside from being one of my favourite cities in the world, it was a great conference and I want to expand upon my presentation and dive a […]
Not Provided is about to expand when Bing goes HTTPS over the summer, ultimately blocking query data in the referrer path. Bing announced they will begin encrypting their searches over TLS. So instead of seeing referrals from http://www.bing.com, they will begin coming from https://www.bing.com. This happens this summer and with the change, Bing will no longer pass […]
Supplier churn is more prevalent than ever, and it is costing big businesses much more than customers. Researchers estimate that the cost of customer churn has risen to more than $136 billion. This number is expected to rise due to a higher volume of subscription based business models in the market. Subscription based models with […]
It appears that Microsoft is planning a new project called Tulalip and could be positioning it as a hybrid search/social networking service. First reported by Fusible, Tulalip currently sits on the SOCL.com domain, which is owned by Microsoft. You can see the socl.com WHOIS record on DomainTools to confirm. Tulalip currently only offers a “welcome” […]