Google is helping webmasters and SEOs on New Years and other holidays. John Mueller, a Google webmaster trends analyst, spent a portion of his New Years break responding to concerns and questions around Google search related issues. Here’s what kept him occupied. Slow server leads to crawling and indexing issues. In one help thread, John Mueller helped a […]
Author: ppcguru
You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills — among others — are key to being a stellar staffer and to hiring one. Hiring a dedicated pay-per-click marketer is tough. Just about every two- and four-year university in North America offers a […]
Bing says the drop in organic traffic you see in your analytics might be related to their HTTPS migration. Expect the drop to continue as they push more searchers over encrypted search. Last week we reported on a significant drop in Bing organic search referrers, which concerned many webmasters. In short, we found that analytics tools […]
Amid increased antitrust scrutiny, at least one expert is predicting Jeff Bezos and Amazon may spin off AWS. AWS is currently the dominant cloud provider, with 31% of the cloud computing market. At the same time, Amazon is a major force in the e-commerce market, and several of its acquisitions have helped it became a significant […]
Google’s Daniel Waisberg confirmed this bug is resolved and said it only “affected only a tiny number of sites.” Google has confirmed it fixed a bug where some sites with manual actions were not seeing those manual actions in Google Search Console. Daniel Waisberg from Google said Monday morning, “Everything should be back to normal.” Manual actions disappeared. For some […]
The Federal Communications Commission has denied ZTE’s request to reconsider the decision to label it a national security threat. ZTE, along with Huawei, has been labeled a threat to national security over security and espionage concerns. ZTE and Huawei are believed to open the door for Beijing’s spying efforts, through their telecom equipment. “We cannot […]
Bing’s Facebook fans really “like” searching. And they like searching on Bing, it appears. According to a recent comScore white paper, Bing’s Facebook fans do 68% more searches (on Bing) than the average Bing user. And it extends out a bit further, too: The friends of those fans do 27% more searches than regular Bing […]
“Crowd marketing is spam. It is dangerous. It does not really work. Is crowd marketing even SEO?” Erik Ivanov, a Co-Founder of Natural Links, shares his own experience in crowd marketing. I’ve worked in SEO in highly-competitive niches for 15 years — 7 of those in link building and 5 in crowd marketing. In that […]
Unravel your competitors’ secret strategies and leave your rivals behind with SE Ranking, all-in-one software for SEO professionals. Competitor analysis is a crucial part of any SEO strategy. Whether you’re just estimating your chances of conquering a new niche or already trying hard to move up the ranking ladder, you need to mind your rivals. […]
In this month’s installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line. Owning more paid search spots on search results can increase your clicks by 30–50 percent for each additional spot that you occupy. To get this […]